Call her a dot com diva, an internet guru or an online evangelist, Jennifer Barbee, President of JB Inc., isn't afraid to let her geek flag fly. Backed by almost two decades of marketing strategy and thousands of site launches, Jennifer is blazing a bold trail as the go-to expert for the digital age.

Dubbed the Harvard of Internet & Travel" by organizations such as NYC & Co., Jennifer is revolutionizing the internet marketing business by introducing innovative education and consulting programs designed to create new standards of industry leadership. Prior to launching JBinc. Jennifer led a staff of more than 50 professionals and over 150 travel clients as President of a leading internet marketing firm working with some of the world's most prestigious brands including Walt Disney World, PGA Tour, Las Vegas, New York, Miami and many others. Today, Jennifer has taken those impressive achievements and uses her extensive expertise to build programs that lead organizations of all sizes to achieve monumental success with their online marketing programs.

Jennifer's "brand conscious" approach has been cultivated through her aptitude and application of every discipline in advertising, branding and technology. Jennifer thrives in the arcane world of marrying technical specifications and the fine art of branding. Considered a master of her domain, Jennifer is an advertising executive with extensive case study experience in almost every aspect of branding, design, technology, destination marketing, print media, internet media, marketing, public relations, business development, client relations, strategic partnerships, business unit creation, and agency management.

Jennifer Barbee pioneered new levels of analytics and personalization for travel clients in 2003, launching some of the first software to address the needs of Convention and Visitors Bureaus, travel partners and consumers specific to destination marketing. Her proprietary analytic innovations continued in recent years to include: organic internet marketing & public relations valuation, online brand valuation, online mind share and brand potential.

After predicting the meteoric rise of social media in the digital world, Jennifer has become known as a thought-leader, offering unmatched expertise when it comes to engaging an online audience, creating buzz, and thinking ten steps ahead. A born educator, Jennifer travels extensively, helping people across the country better understand the world wide web and implement successful internet strategies.

As a speaker and trainer, she has been the keynote for more than 40 national and regional conferences. A well-known name on many conference programs, Jennifer has spoken for organizations including eTourism Summit, Destination Marketing Association International, U.S. Travel Association, Southeast Tourism Society, Western Association of CVBs, Kentucky Governor's Conference, Mississippi Governor's Conference, Society of Incentive Travel Executives and many others. She has become so popular for her thought-leadership in travel that the Florida Association of CVBs calls her "the Gold Standard for Internet Marketing," and others say with Jenn on the roster: "it's a seat filler." She is continuously praised by some of the biggest names in the business for her enthusiasm, high energy, and engaging speaking style.

Through the years, Jennifer Barbee has won more than 20 awards for her work in Internet Services for Travel clients. As a media resource, she has been called upon for many prestigious publications, including the Atlanta-Journal Constitution, USA Today, Marketing y Medios, AdWeek, FOXBusiness.com, The Desert Sun, Spas & Resorts, among others. She is a member of the National Speaker's Association, Public Relations Society of America, the National Association of Female Executives, the National Museum of Women in the Arts and Mensa.

In recent months, her company, Jennifer Barbee Inc., has been mentioned in the New York Times for its online marketing efforts, and the company boasts over 10,000 followers/friends through its social media presence. Fundamentally, Jennifer believes in bypassing the status quo, moving beyond best practices, and not following the trends - but creating them. To discover what the buzz is all about ...