KRISTEN CRUZ, Executive Senior VP & Chief Strategy Officer at Jennifer Barbee Inc., has eight years experience in online web marketing and strategy in the travel and tourism industry. Having built a strong brand strategy and web marketing platform for clients such as Bradenton, Miami, Atlantic City and Loudoun County to name a few, Kristen brings with her a wealth of tourism marketing knowledge and expertise to everything she does. Having developed her career though the coming age of Web 2.0, Kristen's extensive knowledge in search optimization, social marketing and online public relations allows our marketing team to lead the way and let our clients take full advantage of all the web offers its consumers and the destinations marketing to them.
As a veteran expert in tactical online marketing efforts and behaviors, Kristen's strategical approach to online marketing transforms typical web marketing tasks to deeply optimized pr and promotional efforts, proving a bigger Return On Investment and PR worthy news for our clients.

Kristen Cruz began her interactive career in 2002 managing advertisers and creative development for DMO's advertising models. From there Kristen developed a sought after approach to senior level account service, team building strategy and multiple client project management.
After managing several multi-million dollar marketing budgets from 2003-2007, Kristen brought her expertise to Jennifer Barbee, Inc. to apply her extensive marketing and client management skills to a new platform, online public relations and promotional strategy. "I am a definite advocate of taking advantage of all the web offers us through social networks, consumer driven portals and web 2.0 technologies. It's a must for any DMO in this industry to develop a strong and economically sound strategy before making any large leaps on the web. The days of throwing dollars at the wall to see what sticks are over. There are too many tools out there for us right now.", says Kristen Cruz.